How to Read Cannabis Packaging Labels in Canada: Understanding THC, CBD, and More

April 1, 2025

Now that cannabis is legal in Canada, navigating all the information on a product package can feel overwhelming. For many cannabis consumers, deciphering these labels can feel like reading a foreign language. With percentages, milligrams, cannabinoid profiles, and various warning symbols, packaging information can be daunting – especially for newcomers to the legal market.

Under the Cannabis Act and Health Canada regulations, all legal cannabis products must follow strict labelling requirements. This comprehensive guide will help you understand exactly what you're looking at when examining cannabis product labels, empowering you to make informed purchasing decisions that align with your preferences and needs.

The Basics of Canadian Cannabis Labelling Requirements

Since legalization in October 2018, Health Canada has established strict requirements for cannabis product packaging and labelling under the Cannabis Act and Cannabis Regulations. All legal cannabis products must include:

1. The Standardized Cannabis Symbol

This bright red, stop-sign-like symbol is impossible to miss and signals that the product contains THC. You'll find this symbol on all products with more than 10 micrograms per gram of THC. It's a quick reminder that the product can have psychoactive effects, so handle it responsibly.

2. Mandatory Health Warnings

These warning messages are designed to inform consumers of potential risks, such as impaired driving, dependency concerns, and effects on youth. Although these messages can feel repetitive, they're there to keep everyone safe and aware.

3. THC and CBD Content

This information is always highlighted on the label and is expressed in various ways depending on product type. We'll explain the differences between THC, Total THC, CBD, and Total CBD in detail below.

4. Product Class

Labels must specify whether the product is dried cannabis, an extract, edible, etc.

5. Packaging Date and Storage Recommendations

The "Packaged On" date is particularly helpful for flower products, as cannabis can dry out over time, affecting the flavour and effects. Always check storage recommendations to maintain product quality.

6. Product Weight or Volume

This tells you exactly how much product is contained in the package.

7. Producer's Name and Contact Information

This is the name and contact information of the licensed producer. It's a way to verify that you're buying from a legitimate source, and if you ever have questions or feedback, you know who to reach out to.

8. Excise Stamp

Legal cannabis in Canada comes with an excise stamp, which is colour-coded by province to show the product was purchased from a licensed retailer. It's your assurance that the product has been inspected and meets Canadian safety standards.

9. Batch/Lot Number

This number allows for product traceability throughout the supply chain.

While these requirements ensure consistency, the way cannabinoid content is displayed can still be confusing for consumers.

Understanding THC vs. Total THC: Why It Matters

One of the most misunderstood aspects of cannabis labelling is the distinction between THC and Total THC (similarly, CBD vs. Total CBD). Here's what these terms actually mean:

THC vs. Total THC

THC (Δ9-THC or Delta-9-THC): This refers to the active, psychoactive form of THC that exists in the product in its current state.

THCA (THC-A or Tetrahydrocannabinolic Acid): This is the non-psychoactive, acidic precursor to THC that naturally occurs in raw cannabis. Canadian regulations require this to be clearly indicated on packaging when relevant.

Total THC: This represents the potential maximum THC content after the product is heated (through smoking, vaping, or cooking), which converts THCA into active THC.

The relationship can be expressed as:Total THC = THC + (THCA × 0.877)

(The multiplier 0.877 accounts for the molecular weight difference when THCA is converted to THC through decarboxylation.)

What These Numbers Mean For You:

When cannabis is heated, THCA converts to THC through a process called decarboxylation. This means a product with low THC but high THCA could still produce strong psychoactive effects when consumed.

For consumers seeking specific effects:

  • If you're looking for a milder experience, look for products with lower Total THC percentages
  • If you want relaxation without the high, consider products higher in CBD
  • Total THC gives you a better idea of the potential potency of the product after it's been heated

Why Cannabis Content is Expressed in Percentages and Milligrams

Cannabis potency is expressed in different units depending on the product type, which can add to the confusion:

Dried Flower: Percentages (%)

For dried cannabis flower, potency is typically expressed as a percentage by weight:

  • A product labelled as 20% THC means there are 200mg of THC per gram of flower
  • This expression makes sense for dried flower because the consumption amount varies by user

Oils, Edibles, and Concentrates: Milligrams (mg)

For processed products like oils, edibles, and concentrates, potency is expressed in milligrams of cannabinoids per unit:

  • A cannabis gummy might contain "10mg THC per piece"
  • Cannabis oil might specify "25mg/mL THC"

This approach provides more precise dosing information for products that are pre-portioned or measured during use.

Daily Limits for Inhalable Extracts and Edibles

Health Canada regulations impose limits on THC content for certain product categories:

  • Edibles are limited to 10mg of THC per package
  • Inhalable extracts can contain up to 1000mg THC per package
  • These limits are reflected in how products are packaged and labelled

How to Read Different Product Labels

Dried Flower Labels

A typical dried flower label includes:

  • Product name and brand (sometimes hinting at effects or strain type)
  • THC percentage (e.g., "THC 3.5%"): The active THC present before heating
  • Total THC percentage (e.g., "Total THC 20%"): The potential THC after heating
  • CBD percentage and Total CBD percentage
  • Weight in grams
  • Strain type (Sativa, Indica, Hybrid)

When assessing dried flower potency, Total THC is the more relevant number for understanding the potential effects.

Oils and Tinctures Labels

Cannabis oil labels typically show:

  • THC/CBD content in mg/mL (milligrams per millilitre)
  • Total volume in the container (e.g., 30mL)
  • Carrier oil type (MCT, hemp seed, etc.)
  • Activation time and duration of effects
  • Recommended dose (often with a marked dropper)

These measurements help you calculate how much THC/CBD you're consuming per drop or millilitre. Under Canadian regulations, cannabis oils are limited to 1000mg of THC per container.

Edibles Labels

Edible cannabis products display:

  • THC/CBD content per unit (e.g., "2.5mg THC per gummy")
  • Total units per package
  • Total THC/CBD per package (e.g., "Total THC 10mg")
  • Ingredients list and allergen warnings
  • Nutritional information
  • Child-resistant packaging indicators

Remember that all edibles in Canada are limited to 10mg total THC per package, regardless of how many individual pieces are inside. This is a strict Health Canada regulation that applies uniformly across all provinces and territories.

Extracts and Concentrates Labels

For concentrates such as shatter, wax, or vape cartridges:

  • THC/CBD percentage
  • Total THC/CBD percentage (often very high, sometimes 70-90%)
  • Total weight or volume
  • Extraction method (CO2, hydrocarbon, etc.)

These products typically have the highest potency, so understanding the Total THC content is especially important.

Beyond THC and CBD: Other Label Information

Terpene Profiles

Some premium products now include terpene information on labels or packaging inserts:

  • Dominant terpenes may be listed (e.g., myrcene, limonene, caryophyllene)
  • Terpene percentages indicate potential flavor and effect profiles
  • This information helps consumers make more nuanced choices beyond THC content

Additional Label Elements

Ingredients and Allergen Information

This section applies mainly to edibles, beverages, and topicals. Always check here for allergen information or ingredients that may affect dietary choices.

Strain-Specific Information

Labels might include:

  • Genetic lineage
  • Expected effects (relaxing, energizing, etc.)
  • Flavour profiles
  • Growing methods (indoor, outdoor, greenhouse)

Warning Symbols and Required Statements

All cannabis products must display:

  • The standardized cannabis symbol (red THC warning)
  • Health warnings regarding pregnancy, driving, and addiction potential
  • "Keep out of reach of children" warning

How Poof Can Help You Find Products Based on Label Information

Understanding label information allows you to make more informed choices, and Poof makes this process easier:

  1. Detailed Product Listings: Poof's marketplace displays comprehensive cannabinoid information for all products from licensed Canadian cannabis retailers.
  2. Potency Filters: Search specifically for products within your preferred THC/CBD range available at legal cannabis stores near you.
  3. Educational Resources: Access guides and information about different cannabinoid ratios and their potential effects according to the latest Canadian research.
  4. User Reviews: See how other Canadian consumers experienced the effects of products you're considering.
  5. Real-Time Inventory: Find authorised cannabis retailers near you that carry products matching your desired specifications.

Tips for Using Label Information Effectively

For Cannabis Newcomers:

  • Start Low, Go Slow: Begin with products containing lower Total THC (5-10%) and gradually explore higher potencies. This approach is recommended by Health Canada and provincial cannabis authorities.
  • Pay Attention to CBD Content: Products with CBD may help moderate THC's effects.
  • Consider the THC:CBD Ratio: A 1:1 ratio often provides balanced effects ideal for beginners.
  • Be Aware of Onset Times: Edibles can take 30 minutes to 2 hours to take effect, as noted on Canadian cannabis packaging.

For Experienced Consumers:

  • Look Beyond Percentages: Ultra-high THC products aren't always "better" – terpene profiles and growing methods also influence quality.
  • Compare Total THC Across Products: This gives you a more accurate potency comparison.
  • Explore Minor Cannabinoids: Some labels now include information on CBG, CBN, and other cannabinoids with unique properties, though this is not yet standardised across all Canadian cannabis products.

Conclusion: Becoming a Label-Savvy Cannabis Consumer

Understanding cannabis labels empowers you to make choices aligned with your preferences and tolerance level. The key points to remember:

  • Total THC/CBD gives you the best indication of potential potency
  • Different product categories express potency in different units (percentages vs. milligrams)
  • Look beyond just THC content for a more complete understanding of the product
  • Check the excise stamp to ensure you're purchasing legal, regulated cannabis
  • Use Poof to easily find products with your desired cannabinoid profile

As the Canadian cannabis market matures, more detailed product information is becoming available to consumers. By learning to read and interpret cannabis labels correctly, you can navigate this growing marketplace with confidence.

Download the Poof app today to start exploring cannabis products based on the exact specifications that matter to you. Our platform makes it easy to search, compare, and find the perfect products based on cannabinoid content and other important factors displayed on cannabis labels.