March 3, 2025
St. Patrick's Day in Canada has traditionally been synonymous with packed pubs, green beer, and the spirited revelry that comes with it. But as Canada's relationship with recreational substances evolves, so too are the ways Canadians choose to "go green" on March 17th. With the cannabis market flourishing since legalization, many are trading their pints for joints and exploring new ways to celebrate this holiday.
For generations, St. Patrick's Day has been deeply associated with alcohol and drinking culture. The image of crowded Irish pubs with patrons hoisting glasses of Guinness or green-tinted lagers has been the quintessential representation of the holiday. However, recent years have shown a notable shift in how Canadians—particularly younger generations—are choosing to celebrate.
Many Canadians who once celebrated with traditional bar-hopping and green beers are now incorporating cannabis into their festivities. Since legalization, more people report they can still enjoy the social aspects of the holiday without the next-day hangovers or health concerns associated with alcohol.
According to Statistics Canada, recreational cannabis sales increased by 15.8 per cent year-over-year from 2023 to 2024. During the same period, alcohol sales based on volume fell by over 1 percent—continuing a gradual downward trend that began shortly after cannabis legalization.
The trend away from alcohol is especially prominent among adults aged 18 to 34. A Statistics Canada survey found that one in five Canadians were drinking less than they did pre-pandemic, with younger Canadians more likely to be cutting back.
Food service industry experts point to several factors driving this change. Generation Z is growing more health-conscious and less willing to spend money on expensive drinks when going out. The surge in cost of living is another driving force pushing consumers away from alcohol, which is often heavily marked up in restaurant and bar settings.
For many young Canadians, cannabis represents not just a recreational alternative, but a lifestyle choice that aligns better with their values and priorities.
As we approach St. Patrick's Day 2025, cannabis retailers across Canada are preparing for increased traffic, with many offering themed promotions that playfully nod to the holiday's traditions.
Cannabis retailers consistently report upticks in sales around St. Patrick's Day. Consumers are increasingly looking for something special to enhance their celebrations, whether they're going out or hosting friends at home.
Popular choices include:
While the connection between cannabis and Irish cultural celebrations might seem tenuous at first glance, some are finding creative ways to blend traditions.
Cannabis-infused cooking classes featuring Irish cuisine, "puff and paint" sessions for Celtic art, and cannabis yoga with traditional Irish music are all emerging as novel ways to celebrate St. Patrick's Day beyond the bar scene.
Cultural historians note that there's no reason cannabis can't complement Irish cultural celebrations. After all, both Ireland and cannabis have deep agricultural histories and traditions of bringing people together socially.
For those looking to incorporate cannabis into their St. Patrick's Day celebrations, the Poof marketplace and app offer a convenient way to explore options. Users can:
Whether you're hosting friends at home or heading out to festivities, starting your St. Patrick's Day planning with Poof ensures you'll find exactly what you're looking for. Our platform connects you with licensed retailers offering everything from classic flower to innovative products that might elevate your celebration in new ways.
Health experts note that the shift toward cannabis and away from alcohol could have public health benefits, particularly around holidays traditionally associated with excessive drinking.
Health sociologists have observed that cannabis consumers tend to be more relaxed and less prone to aggressive behavior compared to those under the influence of alcohol. The same principle applies to St. Patrick's Day celebrations.
Police reports consistently show spikes in alcohol-related incidents on March 17th, and emergency rooms often see increased visits due to alcohol poisoning and injuries from falls or fights.
Cannabis, while not without its own risks, is generally associated with fewer incidents of violence, aggression, or acute toxicity requiring medical intervention.
As St. Patrick's Day approaches, many Canadians are considering how they'll celebrate in ways that align with their preferences and values.
More Canadians report they'll still wear green and enjoy the music and cultural aspects of the day. But instead of ending the night feeling sick from too many beers, they'll be enjoying a different kind of green that leaves them relaxed and present for the experience.
Whether you're sticking with tradition or exploring new ways to celebrate, Poof's marketplace makes it easy to find the cannabis products that match your St. Patrick's Day plans. Visit Poof.ca or download the app today to discover the perfect products for your celebration.
How are you celebrating St. Patrick's Day this year? Are you sticking with traditional festivities or incorporating cannabis into your celebrations? The choice is yours—but whatever you decide, remember to consume responsibly and arrange safe transportation home.